The Pride Canterbury logo is the primary visual representation of our brand + should be used consistently, correctly + only with prior permission. To obtain permission to use our logo, please contact us. Our logo represents the Pride Canterbury brand + correct use will ensure instant recognition by the public + attendees.

Logo Size + Legibility
Please maintain the legibility of the logo by using an appropriate size relative to the context. The word ‘CANTERBURY’ on our logo must always be legible. Do not alter, modify, distort, or reconfigure the logo in any way.

Logo Placement
The logo should be placed in a prominent position. Maintain a clear space around the logo to ensure visibility + legibility. The clear space should be at least equal to the height of the ‘P’ letter in the logo. No other visual elements, text, or imagery should encroach upon this space.

Logo Variations, Coloring + Files
The logo should be displayed in it’s full colour format whenever possible (i.e. on a solid white background). If necessary, use the white version of our logo, ensuring sufficient contrast with the background. No other colours may be used.
Logo in Colour as a Vector File (.svg)
Logo in Colour as a Raster File (.png)
Logo in White as a Vector File (.svg)
Logo in White as a Raster File (.png)

Diamonds
A common theme in our designs are diamonds, both as solid colours, and the below version.
Pride Canterbury Diamond in Yellow as a Vector File (.svg)
Pride Canterbury Diamond in Yellow as a Raster File (.png)
You must contact us for written permission prior to using this.

Logo Misuse
Do not alter our logo proportions, colors, or typography.
Do not remove any part of the logo, including the word ‘CANTERBURY’ at the bottom of our logo.
Do not add any effects or filters to our logo.
Do not stretch, warp, or distort our logo.
Do not place the logo on busy or visually distracting backgrounds that could diminish its visibility.
Do not use the logo in a manner that undermines the integrity of our brand or misrepresents our values.

Questions + Requesting Permission
If you have any questions about how to use our logo, or are requesting permission (which will not be unreasonably withheld), please contact us!

Please contact us prior to using our typography. In print, our primary font for titles + headings is FatFrank and our secondary font for paragraphs (only on solid-coloured backgrounds) is Questrial.

We may occasionally use other fonts. For internal documents we use Questrial in bold (titles + headings) and Roboto (paragraphs). In print from Google Workspace (only), we use Lexend Black for titles + headings and Questrial for paragraphs, due to font availability.

Our primary colour is #3b225e (purple) for body, titles + headlines, and our secondary colour (headlines only) is #ff61bd (pink). We also have supporting colours, which require written permission from us to use (please contact us); these are: #0f9fff (blue), #7cf4b8 (green), #f9d06b (yellow), #e95446 (red), and #fbefe8 (beige, for background use only).

Our public brand guidelines only include a snapshot of information for use by our approved partners. For questions + usage of any other aspects of our brand, please contact us.